INTRODUCTION TO THEATRE MANAGEMENT
Company:Collisions have been very fortunate to work
with proficient and talented graphic designers, photographers, press and
marketing officers. As registered members of the ITC and A&B Company:Collisions
understand the importance of good management and business sense in the
non-lucrative world of small-mid-scale theatre. The main focus of this
workshop will be on the importance of communication, networking and working
within a small budget. Though this workshop is of particular use to students
who are intending to produce their own work it is also useful for those
who wish to work for other companies, as an understanding of how companies
are run and good self- promotion are always a good thing.
MANAGEMENT AND ORGANIZATION
‘People management’ is often the crux point
of where most companies succeed or fail. Presenting the pressures which
most new companies face the workshop will present fun exercises to practice
communication skills whilst under pressure. This part of the workshop
will also look at the importance of Time Management and Delegation.
PRESS AND PUBLICITY
Beginning with company image, including
such things as logos and company profile, this part of the workshop is
concerned with seeing what supports the artistic work as a product. The
students will be advised in how to put together a press pack and how and
when to approach the press. The importance of image in publicity shoots
and posters and flyers will be addressed; sample flyers and photographs
will be presented for the students to discuss.
FUNDRAISING, SPONSORSHIP AND GRANT APPLICATIONS
The importance of language, research and yearly
planning are the main focus for these issues. The discussion will be address
how to fundraise, the costs involved and how to keep those costs to a
minimum. Sponsorship, both regional and national will be discussed in
the context of which type of businesses a particular company should approach
and in which way. With a brief introduction to the funding systems the
students will be made aware of what grants are available and what credentials
their companies’ would need to increase their chances of a successful
application. The students will receive sample applications and the importance
of the use of language will be discussed here.
TOUR-BOOKING AND TOURING
With the emphasis on ‘selling’ the students will
have a chance to practice phone techniques and approaches to networking.
The students will be given details of who to contact for support with
touring and how and when to put together a venue pack. At this point there
will be a brief discussion on the pros- and -cons of taking a show to
the Edinburgh Festival. Once the tour is sold there is much administration
and organization and PR to maintain. Students will be made aware of the
costs, the joys and the perils of small-midscale touring.
Although the above workshop emphasises the huge workload that is needed
to maintain an efficient and successful company, the workshop will be
informative and present positive ways of approaching and dealing with
The workshop will give students a clear and encouraging idea of how best
to take their artistic work to the public arena.